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HomeRustle

How it works

A reverse marketplace for real estate.

Buyers and renters describe what they are looking for in a Quest (a searchable description of what you want to buy or rent). Property owners describe their property in a Listing. HomeRustle brings both into the same marketplace.

The difference is what the marketplace contains.

HomeRustle is a reverse marketplace for real estate. Traditional listing websites contain one side of the market: properties — the supply, or product, side. HomeRustle also contains Quests — what individual home buyers and renters are searching for — the demand side of the market.

Not only can anyone search Listings, but anyone can also search Quests. If nothing matches today, either side can hear about a matching opportunity later.

From a Quest or a Listing to a conversation.

Each side starts in its own lane. The lanes meet at a match, and from there the steps are the same for everyone.

How a Quest and a Listing meet A buyer or renter creates a Quest and searches Listings; an owner creates a Listing and searches Quests. Both lanes converge on a match, then mutual interest, then one person confirms the reveal, then both sides talk. Quest buyer or renter Listing property owner searches Listings searches Quests Match Mutual interest Reveal confirmed Talk
  1. 1

    Buyers and renters

    Create a Quest

    Describe what you want to buy or rent: location, budget, property details, timing, and the preferences that matter to you.

    Property owners

    Create a Listing

    Describe a property you may sell or rent out: location, price, features, and availability. It does not have to start with a public marketing campaign.

    Fill in the form yourself, talk it through with Russell — HomeRustle's assistant — or start one way and finish the other. Using the assistant is optional; the form on its own is a complete way to create a Quest or Listing. Both are free.

  2. 2

    Search Listings

    See active Listings that pass the criteria in your Quest, with the property facts behind each one.

    Search Quests

    See the buyer and renter Quests your Listing matches, and what people are seeking in your area.

    You choose how to sort and weigh the matches. Quests and Listings stay active, so if nothing matches today, HomeRustle can let you know when something does.

  3. 3

    Express interest — free and anonymous

    If a match looks promising, say so. It costs nothing and does not reveal who you are. Nothing opens up until the other side expresses interest too.

  4. 4

    Mutual interest, one person confirms the reveal, then talk

    Mutual interest alone does not open a connection. One of you explicitly confirms the reveal, and sees the exact amount or benefit it will use before confirming. Then both of you can talk.

    Only the person who confirms spends anything. The other side does not pay or spend an allowance to open that same connection, and messages are not charged for individually. See how a reveal is funded, step by step →

Search both sides of the market.

Create a Quest or Listing and see what matches now—or later. Creating an account, posting, matching, and expressing interest are free.

Create free account See pricing

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